Madrid Edifice

What do you need to share sound on your own site?

In my e-Book, Selling Creative Sound, I explained that a Web shop allows customers to do the following:

  • Search for sounds using keywords and categories.
  • Hear sound previews.
  • Create and modify accounts.
  • Add or remove sounds from a virtual shopping cart or basket.
  • Send payment information in a secure manner.
  • Exchange payment for permission to use a sound.
  • Securely download a copy of a sound file.

That is fairly obvious since we’ve all been shopping online for years now. From a shop owner’s perspective, however, it isn’t as easy as it looks. Selling Creative Sound explains how to share sounds on a partner’s site. If you want to share sound from your own home on the Web, you’ll need to figure out how to jump through each of those hoops.

The most vital, yet difficult, roles are sending payment information in a secure manner and exchanging payment for permission to use a sound.

Are you thinking about starting a sound effects store? Have one already? In today’s post I’ll explain what happens behind the scenes. I’ll also explore two options for getting this done: PayPal, and Stripe.

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Forest in Lisbon

Want to practice your field recording craft in the wild? Interested in learning from pro recordists?

This isn’t always easy to do. There isn’t a conventional path for learning field recording, especially in nature. I explored two options for growing your craft beyond the studio: Chris Watson’s Wildeye and Martyn Stewart’s naturesound.org workshops.

Recordists interested in learning how to record in the wilderness have another option. The Nature Sound Society has announced their latest field recording workshop.

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Chris Watson

One thing that’s fascinating about field recordings is that they demand imagination. What do I mean?

Hearing sound effects is almost always done at a different location than the original recording. This means that hearing these clips requires a contribution only the listener provides. We match what we hear to our past experiences, or create new ones.

Some recordings are paired with other video or audio in projects. But, for the overwhelming majority of sound recordings, they are disconnected from the original act of gathering them.

Because of this, I’ve always been fascinated with soundmaps. Soundmaps anchor a recording to a specific reality: an exact place and time on the planet. This is usually done by pairing audio previews with push pins on a Google map.

I record the sounds of cultures and cities worldwide, so soundmaps are a perfect fit for my recordings. I wrote about some cool soundmaps earlier.

Recently I learned of a new soundmap project. It is a joint effort by field recordist Chris Watson and Museum Sheffield.

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Selling Creative Sound - 30 Day Edition, Nexus 7, 300x

First, I want to say thank you everyone who has purchased, Tweeted, and inquired about my latest e-Book, Selling Creative Sound. I appreciate your support, and hope you’re enjoying the new book.

A few quick updates about that book.

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Selling Creative Sound - Upgraded Edition, Nexus 7

I’m very happy to announce that my e-Book, Selling Creative Sound, is now available for instant download.

It’s my second book about sound effects. It has a new twist: selling sound clips on the Web with fans eager to support you.

I began this book almost exactly one year ago, and I’m thrilled to finally share it with you today. Discover more in the bookstore.

What is it? How can it help you?

I’ll explain the idea behind the book in this post, and why you may want to read more.

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A quick post with a few changes here on the site.

Design

You’ll notice I’ve applied a new look to the site:

  • Crisper design. Larger sans-serif font. Generally cleaner.
  • It’s responsive. Try resizing the browser window and watch the site automatically reshape. A responsive design is helpful with the growing mobile traffic.
  • Better social icons in the top bar, including a link (finally) to my SoundCloud account (browse for free sound effect downloads there).
  • Redesigned sitemap. Lost? The sitemap is at the base of every page.
  • Redesigned site archives. Browse through older articles.

Bookstore

A few changes on the store in time for the upcoming e-Book launch.

  • Full military-grade 2048-bit SSL encryption on checkout pages.
  • Credit cards now processed directly on the site. No pesky diversions to PayPal, unless you want to pay from your PayPal.com funds.

That’s it for now. More news later.

Fallen Leaves Still Life

You’d think that sharing sound libraries would be simple. I once thought so. After all, I thought, how hard is it to send an MP3 to a fan?

That was in 2000. Since then, I’ve peeled back layers of library ingestion, SSL, licensing, and other arcane Web shop terms. There’s no manual for sharing sound. It was exciting exploring this world and discovering how it worked. But good information remained clouded. One reason I started this blog was to part these clouds. Why would I do this?

Well, one benefit to creating this site is that I’ve had the privilege of hearing cool tracks from people who visit. Others need to hear these recordings. They will love them. It still amazes me that we can hear recordings from thousands of kilometres away seconds after they happen. It’s easier than ever to trap and ship audio anywhere.

But this has introduced a problem. While transferring sound is simple, sharing it well is not. Why?

The transmission of a creative idea is never easy. It can be misunderstood, or corrupted midway. Crafting an irresistible collection is trickier. Serving it to others is harder still. Web shop ingestion is a maze of confusing requirements littered with land mines of bugs. And every shop is different. You’re busy recording cool tracks. Who has the 13 years I did to learn the ropes?

This is why I wrote my upcoming book, Selling Creative Sound. I’ve read email from many people who want to know how to share sound smartly, and support themselves from their work. The book is designed to help send your audio to fans quickly, wisely, and support you while you do it.

So, today I’ll share how to prepare a sound library for Web shops. It’s an abridged checklist taken from the book. It’s meant to prepare a bulletproof package that will be prized in Web shops, and, later, perhaps a site of your own.

Sign up for the free newsletter to learn more about the e-Book, receive free exclusive chapters, and more.

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How to Name Text 2

When you decide to share your library, your sound effects begin to exist outside of your control.

They float around on networks and hard drives for other people to experience, and interpret.

I enjoy working as a sound librarian. I think about sound effects names, searches, and accuracy deeply. It is an important part of field recordings: it is the method by which our creations are accessed, and shared.

This is the last in my two-part series about naming sound effect libraries. The first post explored the philosophy behind sound names, and necessity for good ones.

Because you’ll develop your own style for naming, today I’ll share 15 tips I keep in mind when creating names and assigning metadata. They’re tips I’ve picked up over the years I’ve spent optimizing collections for Web shops. You can use them as guidelines for your own methods. They’re general enough that they’ll strengthen your names and improve the chances that your sound will be found, and used.

Since these posts are taken from my upcoming book, Selling Creative Sound, you’ll see there’s a slant on selling sound. You can also apply the ideas to sharing sound at work, or on your own. Join the free e-Book newsletter to learn more about the book’s release.

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How to Name Sound Effects 1

A sound effect has a long lifespan.

Its childhood begins with scouting. Its teen-aged years are when it is recorded. The college years are when its direction is shaped with mastering. The longest part of its life, its adulthood, is when it is shared.

In my book Field Recording: From Research to Wrap, I said that sharing sound is inherent to field recording. We capture sound so it can be released elsewhere: in the projects we work on, or for the fans who are listening.

Sharing sound clips happens in two ways. The first is by transmission: you can share audio by playing it (alone or within projects), sending it to someone, or so on. Another part of sharing a sound is being able to access it. Or, in other words, being able to find it. After all, we all have thousands of sound files in our libraries. We need to locate them to use them.

I’d like to write about just one part of how a sound effect can be found: by its name.

Today we’ll take a deep look at the ideas behind naming sound. I’ll explain five reasons why a name is a vital part of a sound effect. It’s about the philosophy behind naming a sound. I’ve written it to get us thinking.

Next week we’ll look at a more practical aspect of naming sounds. I’ll share helpful guidelines for naming any sound library, and hazards you should avoid.

A sound’s name can be created quickly. It takes only seconds of tapping a keyboard to compose a name. This is usually done during mastering. However, a name has such a large impact on sharing your sound library that I’ve dedicated an entire chapter to the idea in my upcoming book, Selling Creative Sound. My hope is that the ideas will help you share your creations more successfully.

The posts in this series are extracts taken from the upcoming book. Join the newsletter to read more free chapters, and have a heads-up on the release.

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My upcoming book Selling Creative Sound is coming along quite nicely.

What’s it about? Well, two things, really:

  1. How to assemble a powerful sound effects or music collection using the pinnacle of your craft.
  2. How to share it in the best Web shops on the Internet.

It contains advice, ideas, and tricks I’ve discovered from the fifteen years I’ve spent sharing sound.

Since I last wrote, I’ve added new chapters I’m quite excited about. They are:

  • What a Badass Sound Library Looks (and Sounds) Like
  • How to Name Sounds, including:
    • What Makes a Sound Name Powerful?
    • Two Ways to Name Sound Effects
  • Expanded sections: links to software and helpful websites.
  • Blending Creativity and Commerce
  • Preparing Your Music Tracks, including:
    • Registering Your Tracks
    • Signing With a Publishing Rights Organization
    • Working with Composers and Publishers
  • Common Problems… And How to Avoid Them, including:
    • Fixing Limp Sounds
    • Strengthening Weak Collections
    • Avoiding the Wrong Partners
    • Getting Out Of a Bad Deal
    • Avoiding Over-Saturation
    • Increasing Low Sales
    • Resolving Distributor Disputes

These sections are in addition to the 102 chapters and 44,000 words already completed and polished.

To give you a taste of what I’ve been writing, I’ll be posting chapters pulled directly from the new e-Book, starting this Wednesday. Stay tuned!

Want to learn more about the book? Sign up for the free e-Book newsletter. You’ll receive news and free sample chapters, exclusive to those just on the list.